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02 August . 2019

Austin is a top city for “Baby Chaser” grandparents

Austin is the No. 2 city in the nation for “Baby Chasers,” a term coined to describe the growing number of Baby Boomer grandparents who are moving to be closer to their grandchildren.

Meyers Research created its Baby Chaser Index by tracking one-year and seven-year growth rates for Baby Boomers (ages 55 and up) and Millennials (ages 25-34) in cities across the U.S. The goal was to capture the overlap in current and long-term migration patterns for these two generations, which Meyers describes as “the barbell of demographics.”

Both the Baby Boomer and Millennial generations are huge, estimated at about 75 million and 80 million, respectively.

With Meyers’ research showing that 25 percent of Baby Boomers are planning to relocate to be closer to their grandchildren, that could mean a lot of Nanas and Pops moving to Texas’ capital city. With a Baby Chaser Index of 133, Austin is second only to Charlotte, North Carolina, among U.S. cities.

“What differentiates the Boomer buyer from their parents’ retirement process is that the Boomer is moving to, not away, from the kids,” says Tim Sullivan, senior managing principal for Meyers Research.

What do Boomers want in their new home? Apart from a location that’s about a 15- to 20-minute drive to the grandkids, they want to move down in size but not in quality. The top preferred home size for Boomers is around 2,500 square feet, Meyers found.

Boomers also want their new homes to be grandkid-friendly, with open living areas that can accommodate playtime activities, spare bedrooms for overnight visits, and backyards or places to enjoy outdoor activities with the young ones.

Affordability is another priority for Boomers looking to relocate, according to Meyers. They want to be able to pocket some money for their retirement after selling their current home and relocating. Retiree-friendly states with no state income taxes, such as Texas, have an advantage in attracting Baby Boomers, which helps explain why two Texas cities made the Baby Chaser Index. Dallas came in at No. 5.

Sweetwater’s new Madrone Ridge neighborhood is tailor-made for a low-maintenance lifestyle, with one-story homes by Village Builders that emphasize accessibility, indoor-outdoor living, and open floor plans. Madrone Ridge is home to Sweetwater’s newest amenity, the Overlook Club, opening in 2019. Residents will also enjoy access to more than 700 acres of amenities throughout Sweetwater, including parks, trails, natural open spaces and the Sweetwater Club. 

Join the interest list for Madrone Ridge and be among the first to see plans and pricing.

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